Adelaide’s AVCon & Hybrid World Adelaide stand side by side to celebrate the future of entertainment

South Australia’s premier Anime and Video Game Convention, AVCon, is forming an entertainment alliance with interactive tech event Hybrid World Adelaide (HWA) to deliver a weekend of tech and pop culture under one roof.

Standing side by side at the Adelaide Convention Centre from July 20 – 22, AVConand Hybrid World Adelaide will co-present an exclusive entertainment experience that will be announced in the weeks to come. The partnership will provide lovers of cosplay, gaming and Esports the opportunity to ‘play now’ with AVCon’s unique array of interactive pop culture events and ‘play next’ at HWA’s free showcase of tech inspired activities.

From superhero panels, cosplay parades, video game Esports, and everything in between, AVCon will be delighting audiences with retro and current events while HWA’s showcase will deliver the next step in entertainment evolution with drones, robotic, augmented and virtual reality and the future of play with technology.

“With our Hybrid partnership,” says Anthony Kearney, AVCon Convenor, “at AVCon, a parent can turn up in the morning and show off their Mario Kart 64 skills learnt in the 90s. Only to have their child show them the proper way to use Virtual Reality in the afternoon!”

“Why battle it out like 80s Saturday morning cartoon characters, when Hybrid World and AVCon can join forces and offer the biggest and best program together?” says Alison Kershaw, Programming Manager Hybrid World Adelaide, “we’re offer the opportunity for families to experience both the tech and pop culture worlds together to deliver an amazing weekend of ‘old skool cool’ and cutting edge technology for all South Australians!”

The exclusive AVCon/HWA event will be announced in the weeks to come.

 

Elise Champion | AVCon Marketing Manager | 0450 768 943| [email protected]

Dustin Wilson | AVCon Public Relations | 0415 989 567| [email protected]

Leigh McGrane | Hybrid World Adelaide Public Relations | +61 438 699 795|[email protected]

 

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Photo & Video Opportunities

Photo and Video Opportunities will be available on request before and at AVCon July 20 – 22. Additional Hi-Res images will be supplied upon request.

 

AVCon

AVCon began in 2002 as a joint convention supported by volunteers from the University of South Australia’s Adelaide Japanese Animation Society (AJAS) and the Adelaide University Video Gamers Association (AUVGA). Originally known as the A/V Connection, the event was held annually at the University of Adelaide.

After four successful annual conventions, Team AVCon Incorporated was established as an independent entity to run and sustain the annual convention.

In 2008, owing to continuing growth in attendee numbers, the event outgrew its convention status and became a festival. Because of this growth, Team AVCon moved the 2009 festival to the Adelaide Convention Centre. Since this move, our attendee numbers have continued to grow and our current goal to have over 20,000 attendees is within our grasp.

AVCon will be located at the Adelaide Convention Centre, from 20-24 July.

 

Hybrid World Adelaide

Launched in 2017, Hybrid World Adelaide is a digital entertainment and technology event that explores the future of a ‘Hybrid world’, where the real and digital worlds collide and ultimately evolve.

The event offers an exciting opportunity to discuss, explore, create, and play with tech culture and takes a glimpse into the future of industry, entertainment and everyday life.

Spread across three main events, HWA has something for everyone from the tech curious to the digital enthusiast to the industry innovator.

There will be an array of free, hands-on immersive events and interactive activities, a high-level industry Tech Conference and a two-day HWA LAB supporting entrepreneurs and start-ups to develop projects with $85,000 worth of development grants on offer.

Hybrid World Adelaide will be located at the Adelaide Convention Centre, from 20-24 July.

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