Apply for Artist Alley
What is AVCon?
AVCon is Australia’s premier anime and gaming festival and one of the largest events of its kind in the Southern Hemisphere. Held annually, AVCon celebrates Japanese animation, video gaming, tabletop gaming, game development, artists, technology, and cosplay.
Organised by Team AVCon Incorporated, a not-for-profit, 100% volunteer-run organization, AVCon is dedicated to enriching the community through anime- and gaming-focused events. Alongside AVCon, Team AVCon Incorporated hosts various other events throughout the year for professionals, hobbyists, and the general public, ensuring accessibility and enjoyment for all skill levels.
As a not-for-profit, all proceeds are reinvested into improving AVCon year after year. We focus on promoting local talent, growing the creative community, and offering South Australia a world-class pop culture experience that is their own.
AVCon is held at the Adelaide Showground, which is a large and modern venue and one of the largest under-cover exhibition spaces in the Southern Hemisphere. In 2025, AVCon will utilise both the Jubilee and Wayville Pavilions providing over 16,000 m2 of event space.
With a legacy spanning 22 years, AVCon has established itself as a cornerstone of Australian pop culture, earning respect nationwide across multiple industries and communities.
About Artist Alley
Artist Alley at AVCon is a dedicated space where artists showcase and sell their artwork, crafts, and fan-made creations. It features a variety of original and fandom-inspired pieces, including prints, stickers, keychains, and more. Attendees can meet local and interstate artists, commission custom artwork, and support independent creators.
In 2025, Artist Alley will take place during AVCon at the Adelaide Showground on:
- Saturday, July 5th & Sunday, July 6th, 2025
- 10:00 AM – 5:00 PM (both days)
- Artists can also exhibit at the Midnight Lane at AVCon After Dark, an 18+ event on Saturday, July 5th, from 6:00 PM – 10:00 PM.
AVCon After Dark – Midnight Lane
AVCon After Dark will take place on Saturday, July 5th, from 6:00 PM to 10:00 PM. During this 18+ event, the Artist Alley becomes Midnight Lane and allows artists to sell explicit and adult-themed products (or continue selling their usual product range). Artists are given an extra four hours to sell.
- Participation is optional for accepted Artist Alley applicants.
- Artists opting in must have their table open during the event.
- A $20.00 fee (inclusive of GST) applies for participation.
- Non-participating artists will have their table sectioned off and watched by security.
- Failure to open your table during Midnight Lane after opting in without a valid reason may result in exclusion from future Team AVCon Inc. events.
- The setup of the Artist Alley and positioning of tables will be based on the successful applicant’s participation in Midnight Lane.
Artist Alley Packages
Full Table Package: $360 (Inclusive of GST)
The Full Table Package comes with the following:
- 180cm x 76cm trestle table
- 2m x 2.4m Velcro backing board
- Choice of 1 or 2 padded chairs
- Choice of 1 or 2 AVCon 2025 Artist Badges
Table package selection cannot be changed after submission due to event logistics. Please consider your needs carefully before applying
Half Table Package: $180 (Inclusive of GST)
The Half Table Package comes with the following:
- Half of a 180cm x 76cm trestle table (90cm x 76cm spacing)
- Half of a 2m x 2.4m Velcro backing board (1m x 2.4m spacing)
- 1x Padded chair
- 1x AVCon 2025 Artist Badge
- Table is shared with another artist
Table package selection cannot be changed after submission due to event logistics. Please consider your needs carefully before applying
Add-Ons
Add-ons can be added or modified after submission.
All pricing is inclusive of GST.
- 1x Black Tablecloth: $20
- 1x Extra Padded Chair: $15
- Extra Artist Alley Badge: $30 (Limited to one additional Badge)
- Test and Tag: $5 (per item)
- Electricity: $90
Eligibility Criteria
To be eligible to participate in the Artist Alley at AVCon, the Artist must:
- Read, understand and agree to all relevant Team AVCon Inc. Terms and Policies.
- Intend to participate in AVCon Artist Alley as an independent artist, illustrator, or creator, regardless of any other professional art-related employment.
- Intend to sell their own original Product, including artwork, prints, handmade crafts, self-written books, comics, services (such as sketches and commissions), or other artistic creations.
- Be able to travel to and from the event with all required equipment at their own expense, including transportation, storage, and accommodation costs.
- Be able to supervise and manage their Stall (either themselves or with Artist Staff) during all hours AVCon is open, including After Dark if selected.
- Be able to follow all rules and instructions provided by Team AVCon Inc. or RAHS.
- Be in good standing within the artistic community and at other events nationwide.
Apply
- Deadline: Applications close on March 29th, 2025, at 5:00 PM.
- Applications will be evaluated once applications close.
- Please read through all instructions and questions very carefully and to the best of your ability before submitting application. Only one application per artist will be accepted. Multiple applications may be detrimental to your bid to table at AVCon 2025.
- The application will require details about your brand, products, and experience.
- Emails will be sent out to the email address provided in the application. Information regarding bump in/out times and other instructions will follow.
- Please read through and understand the Artist Alley Terms and Policies accessible here.
If you have any questions, or if you need to update or correct an already submitted application , please email artistalley@avcon.org.au.
Artist Alley Gallery
Got Any Questions?
If you have any questions or concerns, you can email through to artistalley@avcon.org.au or complete the form, and we’ll be in touch!