Sponsorship Information
What is AVCon?
AVCon is the only event of its type in Adelaide – Running July 5th-6th, 2025.
The AVCon Anime and Gaming Festival is an annual celebration of Japanese animation, video gaming, tabletop gaming, esports, game development, art, technology, and cosplay in the heart of Adelaide, the capital of South Australia! Our 23rd AVCon Festival will be running on July 5th – 6th, 2025.
AVCon is organised by Team AVCon Inc, a not-for-profit, fully 100% run volunteer organisation dedicated to advancing culture in the community through events. Team AVCon Inc. runs various smaller anime and gaming-themed events throughout the year. These events are geared towards hobbyists, professionals, and the general public, meaning no matter your skill level or need, we have you covered!
As Team AVCon Inc. is a not-for-profit, all funds generated are used exclusively to improve AVCon events year after year. We focus on promoting content and giving the South Australian community an event that is their own.
The AVCon Festival has been running for 22 years and has built a lasting legacy within South Australia. It stands as one of the pillars of pop culture celebration on the Australian calendar. Because of its long-lasting success, AVCon has developed a sterling reputation and is respected nationwide in multiple industries and communities.
AVCon is committed to fostering local and interstate talent while being a premier vehicle to promote and celebrate national and international brands. South Australia has a deep love for AVCon, and AVCon is ready to welcome partners who can help make our event even better!
South Australia
Many Aboriginal people settled in the area we know today as South Australia. The traditional owners and custodians of the Adelaide plains are the Kaurna people, who called the area Tarntanya.
Modern Adelaide was established as the first free British settlement in Australia. Unlike many other Australian cities, it did not have roots as a convict colony. It is named after Queen Adelaide, the wife of King William IV.
Adelaide is home to a wide variety of highly acclaimed arts, performance, and food festivals that run all year long. In fact, one of South Australia’s many nicknames is ‘The Festival State,’ so AVCon is in good company. Greater South Australia is home to many wine regions that are considered amongst the best in the world. Areas such as the Barossa Valley and McLaren Vale produce first-class wine. They are also some of the country’s most scenic landscapes and are well worth a visit.
Venue
AVCon 2025 will run out of the Adelaide Showground. Just on the outskirts of the Adelaide CBD, the Adelaide Showgrounds is home to the Royal Adelaide Show, a mainstay of South Australian life and a venue well worn and familiar by most South Australians since childhood.
The Showgrounds is a large and modern venue and one of the largest under-cover exhibition spaces in the Southern Hemisphere. In 2025, AVCon will utilise both the Jubilee and Wayville Pavilions providing over 16000 m2 of event space.The Showgrounds are easily accessible by car (with ample parking), the Adelaide Tram System and by bus.
Our Guests
Homegrown icons – AVCon has hosted many Australian icons such as Jade Gatt and Ryan Lappin (host of Australian kids show Cheez TV) and Steven “Bajo” O’Donnell and Stephanie “Hex” Bendixsen (host of Australian video game show Good Game).
International Celebrities – AVCon has flown in many international guests such as cosplayers Jessica Nigri, voice actors such as Jen Taylor, Caitlin Glass and Bryce Papenbrook, virtual guests such as Dokibird and Japanese animator Hiroshi Nagahama.
Artists, Vendors, and Indie Game Devs
The AVCon Festival floor features 3 amazing exhibiting areas to help promote artists, vendors and indie game developers and studios.
AVCon hosts over 100 artists in our Artist Alley annually, with AVCon 2024 being our largest Artist Alley yet attracting local, interstate and international talent.
Our Exhibitor Hall hosts over 40 exhibitors annually. Both local and interstate stores, from tattoo shops to anime figures to Japanese-inspired streetwear.
Every year, we feature up-and-coming indie games in our Indie Games Room – with 30 indie games featured in our Indie Games Room in 2024. Over the ten plus years the Indie Games Room has been running, we have supported over 1000 local and interstate game developers.
Demographics
Surveys have found that AVCon appeals to and is attended by males and females in equal measure, with another large segment of our attendees identifying as non-binary or genderfluid. 45% of AVCon attendees are in the 18 to 24 age range, 20% are in the 13 to 17 age range, and 25% are in the 25 to 34 age range. This shows that AVCon has a solid audience and appeals to the younger demographics, who make up the largest share of consumers spending money on pop culture-related products and services.
AVCon is a family-friendly event that offers free entry to children 12 and under and targets content directly at young fans to foster a lifelong love of pop culture. Feedback from previous years indicates that AVCon resonates with and is well regarded by the family demographic. AVCon also runs ”After Dark” which is an 18+ pop culture celebration run on the Saturday night of the main AVCon Festival. After Dark allows older fans to enjoy a range of pop culture entertainment unsuitable for a younger audience and allows vendors and artists to offer a wider range of products than normal.
Our Online Reach
Our Previous Sponsors
In previous years, AVCon has had Internode, a large provider of premium internet services (and now part of TPG Telecom), as a major sponsor.
Nintendo has participated in AVCon in multiple years, setting up large displays on the show floor demonstrating new releases and having interactive activations.
Crunchyroll (through Madman) has been a sponsor of AVCon providing anime screenings and prize giveaways.
AVCon has worked with the national tabletop retail outlet Good Game to run content in our tabletop area.
AVCon has worked with local anime and game retailer Shin Tokyo for over two decades on promotion, exhibition and as a ticket seller partner.
UniSA has worked with AVCon to promote local technologies in development, support local game devs in the Indie Game Room and promote other University level courses on offer.
AVCon 2025 Sponsor Tiers
Οur Sponsorship team can design a custom plan that includes any options included in other tiers or unique sponsorship and marketing opportunities to fit your desired outcomes and budgets.
Please reach out to sponsorship@avcon.org.au and we’ll be able to help!
AVCon Major Sponsor - $20,000 (or equivalent goods/services)
- Become the exclusive major sponsor of AVCon 2025!
- All use of AVCon's logo in all aspects (including the website, social media pages, all advertising campaigns, flyers and posters, social media posts, TV/online video, and AVCon staff t-shirts) up until the date of the AVCon 2025 Anime and Gaming Festival and two months following will include the Major Sponsor logo as 'Business Name Presents—AVCon'.
- All spoken references to AVCon in all advertising campaigns (radio/online) will be read as 'Business Name Presents AVCon'.
- Premium exhibitor space (up to 10m x 10m, booth style build optional) on the AVCon 2025 Anime and Gaming Festival show floor.
- Exclusive use of your business’ product or service at all AVCon 2025 activities, including at the main AVCon 2025 Anime and Gaming Festival.
- Reservation of spots on AVCon stages or panel rooms to run content of your choosing (either your own content or with content creators/providers of your choice).
- An extra-large banner for your business, designed and created (or sponsor-provided), will be hung (rigging) on the main AVCon 2025 Anime and Gaming Festival show floor.
- Posters and banners designed and created (or sponsor provided) to be hung around the main AVCon 2025 Anime and Gaming Festival show floor.
- Logo or 15-second video looping on all available screens between content (stage/panel room/show floor) during the main AVCon 2025 Anime and Gaming Festival show.
- Three content campaign activations will be held until the AVCon 2025 Anime and Gaming Festival and two months after that (up to 3 social media posts across all platforms per activation, a competition to promote and give away products, and video content for Youtube/Twitch).
- Promotional photos package and video of your content at AVCon 2025 Anime and Gaming Festival.
- Appearance by the AVCon Promotional Team, with a photography package and promotional video of up to 2 events of the sponsor's choice until the date of the AVCon 2025 Anime and Gaming Festival and two months following.
- Up to 20 Exhibitor passes to attend the AVCon 2025 Anime and Gaming Festival and passes to attend any other AVCon events.
AVCon Gold Sponsor - $10,000 (or equivalent goods/services)
- Large logo on the AVCon website, social media pages, advertising campaigns, flyers and posters, social media posts, and TV/online video up until AVCon 2025 Anime and Gaming Festival.
- Large logo on AVCon staff and volunteer tshirts and all AVCon wearable plastic event passes. Posters and banners designed and created (or sponsor provided) to be hung around main AVCon 2025 Anime and Gaming Festival show floor.
- Logo and/or promotional image or 15 second video looping on all available screens between content (stage/panel room/show floor) during main AVCon 2025 Anime and Gaming Festival show.
- Naming rights to a section of AVCon 2025 Anime and Gaming Festival (i.e. AVCon Main Stage, AVCon Chill Out Area) and exclusive use of your products and services within that area.
- Premium exhibitor space (up to 6m x 6m, booth style build optional) on AVCon 2025 Anime and Gaming Festival show floor.
- Reservation of spots on AVCon stages or panel rooms to run content of your choosing (either your own content or with content creators/providers of your choice).
- Two content campaign activation up until the date of AVCon 2025 Anime and Gaming Festival and 2 months following (up to 3 social media posts across all platforms per activation, competition to promote and give away product and video content for Youtube/Twitch).
- Promotional photos package and video of your content at AVCon 2025 Anime and Gaming Festival.
- Appearance by AVCon Promotional Team with photography package and promotional video at an event of sponsor's choice up until the date of AVCon 2025 Anime and Gaming Festival and 2 months following.
- Up to 10 Exhibitor passes to attend AVCon 2025 Anime and Gaming Festival and passes to attend any other AVCon events.
AVCon Silver Sponsor - $5,000 (or equivalent goods/services)
- Medium logo on AVCon website, social media pages, all advertising campaigns, flyers and posters, social media posts and TV/online video video up until AVCon 2025 Anime and Gaming Festival.
- Medium logo on AVCon staff and volunteer t-shirts and all AVCon wearable plastic event passes. Posters and banners designed and created (or sponsor provided) to be hung around main AVCon 2025 Anime and Gaming Festival show floor.
- Logo and/or promotional image created and looping on all available screens between content (stage/panel room/show floor) during the main AVCon 2025 Anime and Gaming Festival show. Premium exhibitor space (up to 3m x 3m, booth style build optional) on AVCon 2025 Anime and Gaming Festival show floor.
- A content campaign activation up until the date of AVCon 2025 Anime and Gaming Festival and 2 months following (up to 3 social media posts across all platforms per activation, competition to promote and give away product and video content for Youtube/Twitch).
- Promotional photos package and video of your content at AVCon 2025 Anime and Gaming Festival.
- Appearance by AVCon Promotional Team with photography package at an events of sponsor's choice up until the date of AVCon 2025 Anime and Gaming Festival and 2 months following.
- Up to 5 Exhibitor passes to attend AVCon 2025 Anime and Gaming Festival and passes to attend any other AVCon events.
Small Business Package - $2,000 (or equivalent goods/services)
- Small logo on AVCon website, social media pages, all advertising campaigns, flyers and posters, social media posts and TV/online video video up until AVCon 2025 Anime and Gaming Festival.
- Sponsor provided posters hung around the main AVCon 2025 Anime and Gaming Festival show floor.
- Logo and/or promotional image looping on all available screens between content (stage/panel room/show floor) during the main AVCon 2025 Anime and Gaming Festival show.
- A content campaign activation up until the date of AVCon 2025 Anime and Gaming Festival and 2 months following (up to 3 social media posts across all platforms per activation, competition to promote and give away product and video content for Youtube/Twitch).
Competitions, Giveaways, Product Promotions
If you are a company wanting a short term promotion of a specific product or service, AVCon can offer a single activation or limited campaigns that are one time only, non contracted agreements. AVCon can use its considerable social media reach to promote or give away products such as movie tickets, new release games or special anime or game inspired products. Companies must be willing to donate the product or service in question for use by AVCon in future events or to be given away to the general AVCon audience.
These give away or promotions do not result in companies being listed as ‘Sponsors of AVCon’ or any other recognition by AVCon without an accompanying agreement in one of the listed AVCon sponsorship opportunities.
Please contact sponsorship@avcon.org.au to enquire about these opportunities
Purchasable Options
Content campaign activation - $500 (or equivalent goods or services) - includes 5 social media posts across all platforms to promote your company, product or service. Includes use of any provided media (images or video) and can optionally include a short video created by Team AVCon Promotional Team.
AVCon Poster Pack - $500 (or equivalent goods or services) - Sponsor provided posters hung around main the AVCon 2025 Anime and Gaming Festival show floor.
AVCon Screen Pack - $500 (or equivalent goods or services) - Logo and/or promotional image looping on all available screens between content (stage/panel room/show floor) during the main AVCon 2025 Anime and Gaming Festival show.
AVCon Logo Sponsor - $1,000 (or equivalent goods or services) - Small logo on the AVCon website, social media pages, all advertising campaigns, flyers and posters, social media posts and TV/online video video up until AVCon 2025 Anime and Gaming Festival.
AVCon Photo/Videography Package - $1,500 (or equivalent goods or services) - Promotional photos package and video of your content at AVCon 2025 Anime and Gaming Festival.
Event Photo/Videography Package - $2,000 (or equivalent goods or services) - Appearance by AVCon Promotional Team to event or store with photography package and promotional video.
Let's Connect!
Interested in learning more about partnering with AVCon? Email the contacts listed in our Sponsor Information Pack below, or complete the form, and we'll be in touch!