History of AVCon
AVCon is an annual Anime & Video Games Festival held in Adelaide. AVCon celebrates the world of anime, gaming, cosplay, pop culture, art and more in one big community-based event for all ages. AVCon was the first anime and video game convention in Australia and prides itself on being Adelaide’s premier anime and gaming festival while still remaining 100% volunteer-run and not-for-profit.
The History of AVCon
After 23 years, some things have changed, and others have stayed the same (different venues, a load more events and activities, but the same passionate volunteers running it). Our team have broken into the AVCon archives and created this AVCon timeline to highlight AVCon’s rich history.
To see many of the moments and highlights of years gone by, be sure to check out our Youtube channel!
In the beginning
HOW AVCON CAME TO BE
Sometime in the late 90s, students at the University of South Australia (UniSA) discovered Japanese animation and formed a club to watch it. The club was called the Adelaide Japanese Animation Society (AJAS), and students from all around gathered at weekly meetings to watch imported anime (in fact, AJAS still exists to this very day – you can even go join it now!). However, in the early 2000s, renovations at the UniSA campus caused AJAS to lose their meeting room, and they found themselves without a space to hold their screenings.
Elsewhere, a small collection of anime and game fans, led by a man named Neil, would talk online and meet up to watch new shows and play games. When Neil (who was studying at the University of Adelaide at the time) found out that uni clubs could book spaces on campus – specifically the Union Cinema – he quickly formed a new club called the Adelaide University Video Games Association (AUVGA, also still in existence – go join!). The true purpose of the club was mostly to gain access to the Union Cinema’s massive screen to play Soulcalibur on. Because of the small scale of the South Australian anime fandom at the time, many members who attended AJAS were also part of Neil’s online anime club. Since AJAS was looking for a new place to watch anime, Neil assisted his friends by setting up a new, temporary incarnation of AJAS at Adelaide University, so they too could get access to the Union Cinema screen.
During this period, many people came on Tuesdays to watch anime at AJAS and then on Fridays to play video games at AUVGA. On paper, both clubs were led by the same man – Neil – so he had quite an influence on the entire anime and gaming community in SA. But something else still had to happen to kick off what would become known as AVCon.
A young anime fan in Adelaide named Shane wanted to watch anime movies and bring them to the masses. He had the idea to do paid anime screening events at a local Adelaide cinema called Palace Nova. To gauge interest, Shane posted about his idea on Madman Entertainment’s infamous anime Internet message forum – the Madboards. These posts caught the attention of AJAS and AUVGA President Neil, who was also a member of the Madboards. The pair got in contact over ICQ (an ancient Internet messaging program). The contact Shane had at the cinema had fallen through, and it seemed unlikely there was any interest in the idea. Neil suggested instead that they hold the paid screening event at Union Cinema, which he could secure for free. But as they talked more, the ideas started to grow bolder.
Attention turned to Melbourne and an event that had been run by an alliance of multiple Melbourne anime clubs on the University of Melbourne campus for the last couple of years. Based on anime conventions happening in the US, Manifest (Melbourne Anime Festival) was a weekend-long festival of anime screenings, artists, vendors, and cosplay. The pair realised they could emulate Manifest at Adelaide University using Neil’s contacts, and create their own SA anime convention. But along with all the usual anime convention activities, the resources of AUVGA could be utilised to add video gaming to the mix. The idea was brought up with various other friends in the clubs, which quickly set off a chain reaction of interest. Others started putting their hands up to help with the fledgling event. Initially, meetings were open to anyone who wanted to participate and were held in places like the Central Market Food Court or outside Regency Cinema. Soon, a core group of organisers solidified and split into different roles (anime screenings, video games, art, events, financial, etc.).
The name was a sticking point for the organisers. Early suggestions included things like ‘Crow Con’ and ‘Con Fusion’, but the team decided not to go with the ‘con’ naming convention. Most other events around the world had “con” in their name, and it felt a bit generic. The name AVConnection had been floated a few times and was ultimately chosen – mostly because everyone was sick of discussing it. The name AVConnection (Ayvee Connection) stood for Anime and Video Game Connection, but was also a play on the type of cable used at the time to plug DVD players and game consoles into a TV.
Now, with everything in place, it was finally time to make an event happen.
July 20th and 21st, 2002 – Adelaide University
AVCONNECTION 2002
The original event took place on the 20th and 21st of July 2002 and was held on Level 5 of the Adelaide University Union Building. As such, much of the content was hosted in the same large room, with around 400 people crammed in.
The organisers hoped the event would bring together like-minded fans and strengthen the cultural bond and understanding between Australia and Japan. Although the team planned things as best they could, there were still many fires to put out and plenty of last-minute shopping to do.
The event was sponsored by local businesses around Adelaide city, including Adelaide Comic Centre, Borders Bookstore, Movie Maniacs, and Shin Tokyo.
The original mascot was Ayvee (full name Ayvee Averson), an anime-inspired humanoid female character with long green hair and angel wings. In a very early piece of art, Ayvee also had a koala sidekick named Sprite, who was her confidant.
The first event featured many elements that are still seen today, including:
– Multiple all-day anime screenings
– Video game competitions and free play
– Cosplay competition
– Tabletop role-playing
– Cosplay Ball
– Quiz Night
– Art competition
– Vendor stalls
– AMV competition
– Dance Dance Revolution
The event was also supported by then-relative newcomer Madman Entertainment, who blessed AVConnection 02 with the official Australian launch of the anime series Cowboy Bebop and Love Hina.
July 19th and 20th, 2003 – Adelaide University
AVCONNECTION 2003
After a successful 2002 event, AVConnection returned for another year at Adelaide Uni, this time taking up multiple floors and rooms. Tickets were sold at the door and through Shin Tokyo and the Tea Tree Plaza arcade, Tunza Fun.
The logo for this event featured three small icons: a smiling girl’s face, a crosshair, and a legally distinct ‘space invader’ sprite. Little did anyone know, the invader would soon become AVCon’s most prominent branding asset.
The event was sponsored by Tamarket, Madman, Activision, Borders, and Anime Anytime. The organisers also stumbled upon a local brand of projectors called Mantaray. These projectors, shaped like stingrays, were used for video games and anime screenings. However, they did not work particularly well—trying to play competitive games on them was nearly impossible. They also came with a warning label stating they were not to be used in water.
Activision donated copies of new games for use in free play and to be given away.
One of the most interesting sponsors for AVConnection 03 was a company called Making Waves, who sold the PlayStation EyeToy in Australia. As such, AVConnection 03 featured a couple of EyeToy booths for attendees to play with.
As a pre-event, the J-Rock band reset0 played on Friday night at the Governor Hindmarsh. A local kendo club also attended to give demonstrations.
Popular events from the first year returned, along with a few new additions, such as the ‘Ultimate Gamer Decathlon’, a Legend of the Five Rings TCG competition, the first-ever auction, and a DDR competition called ‘Odoru 5’ DDR.
Patrons were offered a special accommodation deal for the AVConnection weekend at the Blue Galah hostel.
A sausage sizzle was held for AVCon, where you could buy “anime sausages” – also known as regular sausages.
Madman provided more premiere screenings, including the first Australian showings of Full Metal Panic and Onegai Teacher, and even sent staff to attend the event and speak with convention-goers during the Madman Entertainment panel.
A game development panel was hosted by now-defunct Adelaide game developer Ratbag, who at the time was the only large studio to have ever existed in South Australia. Their talks inspired a whole generation of would-be game developers and set the stage for AVCon’s eventual focus on game development.
Art by Connell Wood.
July 17th and 18th, 2004 – Adelaide University
AVCON 2004
The organising committee decided that AVConnection was too much of a mouthful, so officially rebranded the event to simply AVCon. AVCon was already a popular nickname for the event in the community, but ironic since the original idea was not to have a generic ‘con’ name. Although there is still debate amongst the attendees if AVCon was pronounced ‘ay vee’ con or ‘ah vuh’ con. As the year went past, the ‘ah vuh’ con pronunciation would win out.
After piggy-backing on other websites for the previous 2 years, in 2004 the ‘avcon.org.au’ domain was registered, the web address that has been used by AVCon ever since. The official AVCon forum based on PHPBB is also setup.
AVCon won the ‘Best Club Event of 2004’ for Adelaide Uni clubs.
As an event, AVCon hires a set of sumo suits. Suits that allow you to ram and throw each other without (much) injury. The kendo demonstrations returned alongside origami workshops.
The event was sponsored by Madman, Atlantic DVD, Anime Anytime, Shintokyo and Mercury Cinema.
This is the first time a theme was used for the look and feel of the event. Internally referred to as ‘wacky Japanese’ it included a new logo with yellow and red colouring as well as the iconic ‘Drink AVCON!’ animation, featuring a flash cartoon of a Japanese man drinking a can of AVCon and then exploding.
AVCon gained access to the Union Hall, a separate building outside that housed a theatre complete with stage and seating. With this resource AVCon was able to hold more entertainment style events.
Such an event was a parody game show called ‘The Weakest Geek’ which started the tradition of the AVCon gameshow being nicknamed ‘The Train Wreck.’
The cosplay competition was also held on the Union Hall stage and featured a staff member cosplaying as the L shaped block from Tetris. After the skit had the tetris piece seeing a possible gap and jumping off the stage, the costume was then sold off during the closing ceremony auction. The first instance of AVCon memorabilia being auctioned.
Design by Julian Austin
July 16th and 17th, 2005 – Adelaide University
AVCON 2005 – RPG
AVCon adopts its first OFFICIAL theme, RPG. All art, website and promotion takes on a classic role-playing game feel.
In order to make sure people knew AVCon was as much about video games as it was anime, a new mascot was introduced this year to represent gamers, a bishi humanoid male with grey hair, red eyes and devil wings. A competition was held on the official AVCon forum to name the new character, with ‘Switch’ as the winner. Behind the scenes, Switch was never an official entry and was named after the piece of network equipment after no good suggestions were made. The pair of Ayvee and Switch begin to star in weekly AVCon comics. With Switch in the picture, Sprite would take a backseat, appearing only in the odd AVCon comic (where he was grumpy about being replaced) until he disappeared altogether.
To host games that are rated higher than M for Mature, a Mature MA gaming room is setup.
AVCon has an official launch party at Mercury Cinema on Friday night featuring drinks and a screening of Steamboy.
A special events sub committee is established to help create and run events of AVCon. One of the first events was a new game show titled ‘Good News Geek’ which unlike the previous year’s game show selected the entrants from well known members of the community and gave them all answers in advance. The idea was it would be more about entertainment than trying to answer obscure facts. The event still managed to earn the title of Train Wreck. One of the event subcommittee built a life sized paper mache figure of Shinji Ikari from Neon Genesis Evangelion which was decapitated during the show. The dismembered head was later auctioned off and a photo of it ended up becoming a meme on 4chan.
The cosplay competition was so popular a ‘live link’ was setup so the event could be streamed in one of the screening rooms for people unable to get into the Union Hall. Using the Nintendo DS Pictochat program became a popular way for audience members to commentate on cosplays.
The event is sponsored by Madman, Pulp Fiction Comics, Shin Tokyo and MRC. Both Sony and Mincrosoft sent various game posters and cutouts to decorate the gaming area.
Art by Daniel Fielding.
July 15th and 16th, 2006 – Adelaide University
AVCON 2006 – PIRATES VS NINJAS
AVCon’s theme this year is Pirates vs Ninjas, which many people consider the best theme AVCon would ever have. Lore is built around the fictional land of Avconia, where a clan of Ninjas fight a crew of Pirates (played by Ayvee and Switch, respectively).
Attendees were given the option at the door to throw their support behind either side, and any achievements over the weekend would go towards that team’s tally, except for one lone staff member who was team Cowboy.
To this point AVCon has designed a new logo for each event, however the logo designed for AVCon 2006 would become the default AVCon logo until 2016, although with minor customisations for each year’s theme.
This year added a Halo 2 tournament, and anime premieres included Gundam Seed Destiny, Ouran High School Host Club and Tsubasa Chronicle.
The Train Wreck Game Show returns and is wackier than ever, this year being themed around Pirates Vs Ninjas.
The traditional ordering of Australian Pizza House pizzas for Quiz Night did not go to plan as the city store was not prepared for the bulk order. The legend goes that AVCon staff sent to pick them up ended up helping the overworked Pizza House staff make the pizzas, and a photo of Video Game staff in the kitchen exists. Some doubt this was nothing but a stunt however.
Sponsors included Mercury Cinema, Shin Tokyo, MRC, Pulp Fiction Comics and Tokyo Night Train, a very short-lived player in the Australian anime DVD distribution scene.
At the closing ceremony it was announced that the tally for the Pirates vs Ninjas was currently Pirates – 1593 vs Ninjas – 1623, but that the volunteer of the year award was still to be given out which was worth points and could have tipped the scales toward the Pirates faction. Unfortunately, the year’s top volley was team Ninja, meaning the Ninja team went down in history as the winner.
Art by Amy Longhurst
July 20th, 21st and 22nd, 2007 – Adelaide University
AVCON 2007 – ROCK SHOW
Due to the popularity of games like Guitar Hero and Rockband, AVCon’s theme for 2007 was ‘Rock Show’, also known as AVCon 07: The Massive Damage Tour.
Leading up to the convention weekend, an 11-page comic is released on the AVCon website and forum to promote the theme with Ayvee and Switch (some are available on our Facebook page!).
Apart from the usual anime screenings, 2007 featured some live-action Japanese dramas and episodes of YuGiOh the Abridged series.
Not just for cosplay anymore, the first Fruits fashion parade runs at AVCon 07.
Members of AVCon’s sister event, Manifest, come over from Melbourne and run AVCon Idol, an anime karaoke competition.
Vorpal Con, a tabletop gaming convention created by original AVCon staff, runs on the university grounds and is
complementary to AVCon. Vorpal Con staff also run an event called ‘Baron Munchausen AVCon Remix’; the exact specifics of the event are lost to time.
Australian monthly compilation graphic novel OzTaku runs Iron Artist. In this event, AVCon attendees make live art against professional artists on stage.
Cosplay Chess runs, an event where cosplayers gather and act as chess pieces while two players play against each other.
A live ‘Thank God You’re Here’ type stage event called ‘It’s Dangerous to go Alone, Take this!’ and goes about as well as the previous Game Show Train Wrecks.
A Rock Band competition is held called Rock Out!
An interactive game called ‘Capture the Guitar’ runs throughout the convention. A giant paper mache guitar prop was made and carried by a person. If someone challenged and beat that person in ‘rock, paper, scissors’, the guitar would change hands. The winner would be the person who carried it around the longest. During the event, the guitar is lost and is later found damaged and abandoned in a bathroom stall.
The event is sponsored by Shin Tokyo, Madman, Easy Games, Pulp Fiction and HYPE>> Magazine.
Logo by Julian Austin, art by Erin McGregor.
July 20th, 26th and 27th, 2008 – Adelaide University
AVCON 2008 – SPACE OPERA
This year’s theme was ‘Space Opera’, a callback to anime like Captain Harlock and Robotech. The booklet given out to all attendees was listed as the ‘Fleet Manual.’
AVCon is steadily growing bigger and bigger and the jump from university club activity to a full blown event seems imminent. Feelers are put out to professional venues to host future AVCons, but for 2008 at least the event returns to The University Adelaide. In preparation for leaving the uni, the organisers register the not for profit incorporation ‘Team AVCon Inc’ to be the body that is responsible for running anything AVCon related going forward.
AVCon became the first event in the country to highlight and demonstrate a new phenomenon, indie game development, with the first appearance of the Indie Game Room (though listed as Indy Games Room) presented by Adelaide TAFE. Many games that are shown off are part of the Adelaide TAFE curriculum.
In 2008, AVCon opened the Facebook page we still use today.
The event was sponsored by Madman, Shin Tokyo, Pulp Fiction, Game Traders and Adelaide TAFE
July 24th, 25th and 26th, 2009 – Adelaide Convention Centre
AVCON 2009 – HEROES AND VILLAINS
After the continued success and increasing size of AVCon year on year, the organisers knew they needed to move to a new venue made specifically for events. In planning since 2008, it was announced that for the first time AVCon would be hosted at the world class Adelaide Convention Centre for the 2009 event. With the move from the university campus, the organisers knew they needed to make 2009 the biggest event ever!
The theme for 2009 was Heroes vs Villains. AVCon city (capital of Avconia) is threatened by ‘A Worldwide Evil Syndicate of Minor Exploits’ (A.W.E.S.O.M.E) led by the villainous Switch. He steals the ‘Dolorean Diamond’ to power his doomsday device ‘The Azurean Crusher MkII.’ Only Ayvee, a super hero with a mild-mannered librarian secret identity, can stop him!
AVCon 2009 was supported by Network 10, TAFE SA, Madman Entertainment, Pulp Fiction Comics and Gametraders.
The larger space featured many more free-play games and game tournaments like Ultimate Gamer, Smash Brothers Brawl, Halo 3, Soul Calibur IV and Pokemon Diamond and Pearl.
Tournaments weren’t restricted to consoles; PC LAN tournaments ran all weekend, like Team Fortress 2 and Starcraft.
Of course, a full selection of Anime screenings ran over the weekend.
Other content included the Lolita, Fruits and Kimono Katwalk, a new game show based on ‘Spicks and Specs’ called ‘Tentacles and Mechs.’ Panels on Asian ball joint dolls, travelling to Japan, Warhammer 40k, popular anime website Anime News Network, AMVs and AMV editing, live ‘Iron Artist’ drawing and even Yaoi and Yuri panels.
For the first time, Adelaide held a leg of the Madman National Cosplay Championship.
Interstate’s sister events, SMASH! from Sydney and Manifest from Melbourne, ran content in the form of SMASH Karaoke room and Manifest Cosplay Chess.
Indie development returned bigger than ever, this time in a section officially christened the Indie Games Room. It is supported by – TAFE SA, Flinders Uni and Holopoint Interactive.
You could stop for a bite to eat with cute maids at the new Maid Cafe dubbed ‘Ichigo Ke-Ki’ (Strawberry Cake) Cafe.
Achievements were all the rage, and the AVCon 2009 booklet listed several that could be accomplished by doing certain tasks around the festival.
The new and improved AVCon at the convention centre doubled the attendance of the last AVCon held on Uni grounds and established AVCon as the biggest anime and gaming event in the Southern Hemisphere.
AVCon hoodies for this year were accidentally printed at a 90-degree angle, while hoodies with the correct orientation were printed after the event. The original ‘sideways hoodies’ are now a collector item.
Art by Serio555
July 23rd, 24th and 25th, 2010 – Adelaide Convention Centre
AVCON 2010 – INTO THE WOODS
The theme of AVCon 2010 was ‘Into the Woods’ (based on a trope in fantasy and fairy tales usually beginning with the characters taking a step into some woods). It was sponsored by Network 10, Madman Entertainment, Gametraders and SA Government Creative Industries.
To generate hype, Team AVCon vowed to dye current convenor Tom Baker’s hair pink if they reached 2000 pre-reg weekend ticket sales. This goal is met, and the results can be seen here.
A special promotions team that includes cosplayers acting as real-life versions of AVCon mascots Ayvee and Switch is assembled.
Friday night kicked off with a screening of the Initial D movie. It featured content similar to 2009, only bigger and better. A special kids’ area was put on the floor where parents could take their kids to enjoy AVCon without worrying about the older kids.
The official AVCon merchandise shirt was designed for the first time via the t-shirt design comp. Artists were asked to submit designs, with the winning entry printed on hundreds of AVCon t-shirts!
Art by rosiecoleman.
July 22nd, 23rd and 24th, 2011 – Adelaide Convention Centre
AVCON 2011 – RETRO
AVCon 2011 was officially the 10th AVCon event. It was celebrated by making the theme ‘Retro’ and featuring plentiful pixel art.
The official AVCon forums running on PHPBB that had been running since 2004 had to be wiped as the new forum would be built on vBulletin 4. Many memories are lost. (Though you can check out an archive here through the Wayback Machine!)
AVCon creates the short-lived AVCon Podcast.
Like 2010, Team AVCon bought a pretty pink dress for then (and current as of 2024) promotions coordinator Dustin Wilson to wear at AVCon if they make 3000 pre-reg ticket sales. The results speak for themselves. The dress then sells for $2500.
This is the first year AVCon officially has guests attending that host panels and do attendee meet and greets. The initial guests were Jade Gatt and Ryan Lappin, former hosts of the popular Australian kid’s show ‘Cheez TV’. The pair gave talks about their time hosting the amazingly popular kids TV show and how the early anime on their show (such as Pokemon, Digimon, Yugioh and Dragonball Z) helped create the current boom in anime fandom.
A crowdfunding site is setup to get popular internet personality Martin ‘LittleKurriboh’ Billany, creator of YuGiOh The Abridged Series (and the whole Abridged Series phenomenon), on an Australian Con tour that includes SMASH! in Sydney, Manifest in Melbourne and AVCon.
AVCon’s principal sponsor this year was Australian ISP iiNet. Other sponsors include Eleven (digital channel of Network 10), Madman Entertainment, Siren Visual, Pulp Fiction Comics, Alchemy E-Coustics and the return of Shin Tokyo.
July 27th, 28th and 29th, 2012 – Adelaide Convention Centre
AVCON 2012 – NEON FUTURE
AVCon costumiers participate under the AVCon banner in the 2012 Adelaide Fringe parade.
The principal sponsor this year was Adelaide ISP Internode. Other sponsors include Adelaide Convention Centre, South Australian Chinese Weekly newspaper, Shin Tokyo, Pulp Fiction Comics, Gametraders and a special Crunchyroll sponsorship where AVCon got a small cut of all Crunchyroll sign-ups using AVCon’s own special link.
To help promote AVCon and show more behind-the-scenes action that goes into running a big festival, videos by the name of AVCon TV are produced from the AVCon office and can still be found on the AVCon Youtube channel.
AVCon takes on more of the Adelaide Convention Centre floor space than before, meaning the event has grown exponentially in the last few years. The theme this year is ‘Neon Future’ and is meant to be a look to the bright future but also invoke the look of cyberpunk media with their cities full of neon signs. The future theme is suitable as all panels and events are live-streamed to the world. To complement the traditional paper booklet guide given out to AVCon attendees, AVCon builds a Guidebook app for smartphones, which are not particularly common just yet. All this seems somewhat futuristic for the day.
The AVCon Opening Ceremony includes a performance as well as the usual introductions and announcements.
In the video game space, the retro gaming website Retrospekt debuted its retro game museum.
On Saturday night, AVCon hosts its famous Quiz Night but also hosts the anime dance party Neko Nation alongside it for those who prefer to dance the night away rather than anime trivia.
AVCon takes a step up with its guests in 2012 with famous international voice actors Cassandra Lee (voice of Kyubey in Madoka Magica and eventually Morgana in Persona 5) and Crispin Freeman (voice of Alucard in Hellsing, Itachi Uchiha in Naruto and Kyon in Haruhi Suzumiya).
Again, real-life cosplayers take on the roles of AVCon mascots Ayvee and Switch, with a tender kiss from Ayvee selling for $400 at the closing ceremony auction (check out the Auction here).
Art by StolenStars.
July 12th, 13th and 14th, 2013 – Adelaide Convention Centre
AVCON 2013 – SCHOOL DAYS
AVCon 2013 opened with an Australian premier first screening of Evangelion 3.0 You Can (Not) Redo.
This year also brought various guests, such as Spike Spencer (voice of Evangelion’s Shinji Ikari), Chris Cason (voice of Mr. Popo in Dragonball Z and Gluttony in Fullmetal Alchemist), and world famous cosplayer and model Jessica Nigri.
Early in 2013, AVCon teamed up with Espionage and Retrospekt for an event called ARCADE ALLSTARS!
The AVCon 2013 theme is ‘School Days’ and features art based on slice-of-life school anime. All AVCon hosts and staff wear AVCon High School vests and are nicknamed ‘prefects.’
In theme, AVCon hosted an event earlier in the year called the ‘AVCon Prom,’ which was the first incarnation of what would go on to be the ‘AVCon Ball.’ You can check out the photos here.
While previous AVCons featured a performance for its opening ceremony, 2013’s opening ceremony can be called nothing less than a spectacle. Taking more than 18 months to plan (meaning work on this started BEFORE the previous year’s AVCon ran), it was the brainchild of Daniel Thompson-Hoare, who acted as executive producer. To bring his vision to life AVCon brings on a Director, multiple choreographers, costume and makeup staff as well as professional actors and dancers. The whole team rehearses for 4 months before the event. The performance was split into 3 acts with musical tracks from all different game, anime and pop culture worlds. It utilised special stage builds, AV equipment and light shows. The whole opening ceremony lasted for over an hour. A production of a level never seen at a pop culture-based event before or since. The only snag was that during the final song of the finale, someone accidentally kicks a power cable out, causing a catastrophic power loss. Luckily, through the magic of editing, the recording of the event that can be found on Youtube removes this part flawlessly!
The principal sponsor of AVCon 2013 was again Internode, with Adelaide Convention Centre, South Australia Chinese Weekly and Shin Tokyo also returning. Digital channel GO! (digital channel on the Nine Network) also took up sponsorship duties in 2013. PC accessories company Razer donated goods for prizes. Nintendo Australia set up on the floor and gave away an epic Monster Hunter limited edition 3DS.
In the video game space, Streetgeek brought PC hardware for LAN and ARENA Internet Cafe brought eSports to AVCon for the first time.
In anime, AVCon 2013 hosted the premiere screening of Evangelion:
The AVCon Social Club Facebook page is opened, a semi official Facebook group where Team AVCon can post about official AVCon topics, but fans and attendees can also post their own experiences and questions.
Art by Tarale.
July 18th, 19th and 20th, 2014 – Adelaide Convention Centre
AVCON 2014 – FANTASY RPG
AVCon was referred to as a ‘convention’ up until 2014 when it began to refer to itself as a ‘festival’ because of the size it had grown to and the new content (and because it could apply for specific festival grants).
At the 2014 Fringe, AVCon joined Retrospekt at a show called ‘Super Retro Game Trivia Challenge.’
AVCon returns to a previous theme, with 2014 being the second time ‘RPG’ had been done (the first time in 2005). Still, whereas Ayvee was the warrior and Switch the magic-user the first time around, in 2014, the roles are reversed. Switch is portrayed as a Viking-like fighter, and Ayvee a decked-out wizard. To announce this year’s theme, a reveal party was hosted by Adelaide venue ‘The Pad’.
The AVCon Ball returned in 2014, this time being referred to as ‘The Fantasy Knight’ (to suit the Fantasy RPG theme).
Internode returns as the principal sponsor, with other major sponsors being the Nine Network, Tuner Software and Adelaide Convention Centre. Minor sponsors are Shin Tokyo, Madman Entertainment, University of South Australia and the Adelaide City Council.
This AVCon featured content from a record of 4 different anime distributors, including Madman Entertainment, Crunchyroll, Siren Visual and Hanabee Entertainment.
Madman Entertainment and Aniplex of America set AVCon as the Adelaide leg of their worldwide SWORD ART ONLINE Exhibition Tour. This featured art, merch and behind-the-scenes information on the making of SOA.
Card games returned this year with multiple TCG tournaments alongside the usual electronic gaming.
This year’s guests include voice actors Jon St. John (voice of Duke Nukem and Big the Cat in Sonic Adventure) and Cherami Leigh (voice of Lucy Heartgilia in Fairy Tail) and game designer and writer Chris Avellone (senior designer on Neverwinter Nights 2 and designer and writer on Star Wars Knights of the Old Republic 2).
Alongside the quiz night, this year was SOUNDBYTES, an 8-bit and retro-tech dance party.
In 2014, AVCon officially banned the ‘Free Hugs’ sign.
Art and design by Jaimie Wearne.
July 17th, 18th and 19th, 2015 – Adelaide Convention Centre
AVCON 2015 – DETECTIVE AGENCY
This year’s theme is Detective Agency. Ayvee is cast as an old-school detective, while Switch is the nosey reporter. There is a mystery to solve at AVCon 2015, and clues have been left all over the convention floor. At certain times throughout the event, Ayvee and Switch would discover clues and expand on the mystery, acting out interactive events for attendees. There was also the AVCon villain stalking the grounds. Could you solve the mystery before Ayvee and Switch could? (Hint: it turned out the culprit was the AVCon villain)
This year’s ball was named the Mysterious Masquerade Ball.
Major sponsors this year were Nine Network, Adelaide Convention Centre, Turner Software, Shin Tokyo, Madman, and UniSA. Minor sponsors were Fresh FM, ASMODEE, VR Distribution, Cosplay Sentinels and Plantronics Gaming.
2015 guests include local cosplayer Eve Beauregard, International Cosplayer Yaya Han and American voice actress Jennifer Hale (voice of female Commander Shepard in the Mass Effect series).
Tabletop gaming is introduced as a major focus of AVCon alongside video games and anime. This year features TCG and board game tournaments and free-to-play and RPG sessions.
AVCon hosted the first-speed running marathon of AuSpeedruns at AVCon 2015. AuSpeedruns would go on to become Australia’s premiere speed running group, putting on their own yearly event to raise money for charity (ASM) and attending events like PAX Australia and Dreamhack.
Art and design by Jaimie Wearne.
July 15th, 16th and 17th, 2016 – Adelaide Convention Centre
AVCON 2016 – MAGICA VS MECHA
In the first couple of years of AVCon, a new and unique logo was designed for every event. This lasted until 2006 when the logo used for that year’s Pirates vs Ninjas theme (originally designed by Julian Austin) became the base of all future logos. Each year, colours would change, and other design elements would be grafted onto the logo to give that year’s version a unique flavour based on its theme. Other branding elements of that year’s AVCon were designed around the logo, so that the look and feel differed vastly from year to year. In 2016, Team AVCon Inc. decided to update the event brand and redesigned the logo. This new logo was to be used every year and a definitive style guide for all AVCon design assets was developed alongside it. Going forward it would give the event a consistent look and feel each year.
The AVCon ball this year ran as ‘The Technomagic Cotillion’ on the 25th of June at The Adelaide German Club. It featured personalities from Nova 919 radio station.
The theme is Mecha versus Magica. Earth is destroyed, so humanity has moved to the planet AV-CON, where a mysterious mineral called ‘core’ exists. Humanity has learned to utilise this power in two ways; the ‘pure’ who use it to power mechanical suits and the ‘augmented’ who absorb the power to give themselves magical abilities. Ayvee represented the ‘pure’ and came decked out in a mechanical body suit. Switch represented the ‘augmented’ and bore a wizard vibe. Once again, two cosplayers acted as the real-life Ayvee and Switch in amazing cosplay.
Madman, Shin Tokyo, Hanabee, Adelaide Convention Centre, and UniSA are major sponsors, with Japan Foundation, SMITE, Oaks, Monkeystack, Animelab, Arda Wigs, Eckersley’s, Adelaide City Council, and CDW studios being minor sponsors.
For guests this year, AVCon welcomed voice actor and scriptwriter Caitlin Glass (voice of Winry Rockbell in Fullmetal Alchemist and Cammy in the Street Fighter games).
For local guests, AVCon brought on the whole ABC Good Game crew consisting of Stephanie “Hex” Bendixsen, Steven “Bajo” O’Donnell, Gus “Goose” Ronald, Nich “NichBoy” Richardson and Michael “Hingers” Hing. The Good Game team hosted ‘Good Game Unplugged,’ which covered the Australian gaming industry, the making of Good Game, and its impact over the last 10 years.
Art by Rhonnie Tee.
July 21st, 22nd and 23rd, 2017 – Adelaide Convention Centre
AVCON 2017 – WINTER FESTIVAL
The theme for AVCon 2017 was ‘Winter Festival’, and came with a creative short story to explain its lore. The story reads like an ancient Japanese folk tale. It casts Switch as a wandering warrior for hire who is retained to protect a small village in the middle of winter. He comes across a beautiful crane caught in a hunter’s trap, but is unable to bring himself to kill it; instead, he frees the bird. Later, Ayvee (cast as a mysterious young woman) visits the village and weaves beautiful rolls of cloth for the village to trade for supplies and medicine. Later, Switch discovers Ayvee was the Crane he spared, and that every night she plucks her own feathers to make the cloth. Upon revealing this, Ayvee disappears, never to be seen again. The villagers hold a yearly Winter Festival in her honour.
To drive interest, members of Team AVCon write AVCon blog posts before the event to give inside looks into running the event and the people behind it.
Friday night saw a premiere screening of ‘A Silent Voice’.
Major sponsors were Nintendo, Madman Entertainment, UniSa, Shin Tokyo, Hanabee Entertainment, Adelaide Convention Centre, and the City of Adelaide.
Minor sponsors were Japan Foundation, Eckersley’s, CDW Studio, Cosplay Sentinels, Oaks Hotel and Resorts and The Big Game Theory.
Guests this year include international voice actors Quinton Flynn (voice of Raiden in the Metal Gear series and Kon in Bleach), Jen Taylor (voice of Cortana in the Halo series and Princess Peach in Super Smash Brothers Melee) and Steve Downes (voice of Master Chief in the Halo series) as well as Internet personality Chris Pope.
All through AVCon 2017 an innocent stick is used for various purposes and gains a cult following. It is featured in the opening ceremony, during the quiz night, and as the gavel during the auction. The crowd’s love of the ‘AVCon stick’ results on it being made the last auction item, it sets a record sale of $1200.
As this was the 15th anniversary of AVCon, the closing ceremony contained a retrospective of the history of the AVCon event.
Art and design by Jaimie Wearne.
July 20th, 21st and 22nd, 2018 – Adelaide Convention Centre
AVCON 2018 – EVOLUTION
The AVCon Ball this year was called the ‘Gatsby Retro Evolution’ and it served as the place to announce the 2018 AVCon theme: Evolution – meant to indicate the constant improvements of AVCon (and a nod to the ever present concept in Pokemon). The event also gave a few peeks behind the curtain on some of the new content coming to AVCon 2018 like a community stage and dedicated cosplay area with repair and photo walls.
Team AVCon collaborated with the Yorke Peninsula Council to provide content for the first-ever YorKon. This initiative, launched by the Yorke Peninsula Council to bring a convention-style event to the remote area, would continue annually until 2025.
Major sponsors included Shin Tokyo, Madman Entertainment, HIDIVE, Crunchyroll, the Adelaide Convention Centre, UniSA, and Adelaide City Council.
Minor sponsors included Oaks Hotel and Resorts, Eckersley’s, CDW Studios, and Nintendo.
The maid cafe was temporarily renamed Ayvee’s Maid Cafe and, for the first time, had its own merchandise.
An exhibit called Hybrid World ADL, showcasing new technology from the SA government, featured robotics, VR, augmented reality, gaming podcasts, and more.
For guests this year, AVCon welcomed back voice actor Spike Spencer (Shinji Ikari in Neon Genesis Evangelion), who had last appeared at AVCon in 2013, and Neil Kaplan (Madara Uchiha in Naruto). Cosplayers were also a big draw, with Australian cosplayers Major Sam, Vera Chimera, Knitemaya, and Beke attending.
Art by Rae Harris.
July 20th, 21st and 22nd, 2019 – Adelaide Convention Centre
AVCON 2019 – JOIN THE PARTY
The theme for AVCon 2019 was Join the Party—not an invitation to a birthday, but a reference to joining a party of adventurers on an epic journey or quest. Unlike previous years with a fantasy theme, both Ayvee and Switch were characterised as magic users. Switch was a pyromancer (descended from a fire demon), while Ayvee was a hydromancer (descended from a water goddess). Additionally, Ayvee was canonised as having a pet lizard that Switch didn’t like – a detail that has not come up since.
Major sponsors included Nintendo, Madman Entertainment, Shin Tokyo, UniSA, the Adelaide Convention Centre, and Good Games. Minor sponsors were Oaks Hotel and Resorts, Eckersley’s, and Arda Wigs.
AVCon 2019 introduced a new program called the AVCon Avengers, featuring local up-and-coming cosplayers who ran panels and promotions.
Guests for AVCon 2019 included international voice actors Paul St. Peter (voice of Wormmon in Digimon and Xemnas in Kingdom Hearts) and D.C. Douglas (voice of Albert Wesker in Resident Evil and Yoshikage Kira in JoJo’s Bizarre Adventure).
Art by Alana Plume.
CANCELLED – July 3rd, 4th and 5th, 2020 – Adelaide Convention Centre
AVCON 2020 – CANCELLED
As the process of organising AVCon 2020 began, the COVID-19 pandemic took hold worldwide, and lockdowns brought all AVCon activities to a halt. Although plans had already been set in motion, the event was not meant to be. While dates for July 2020 were initially announced, an update was posted early in the year stating that AVCon would be moved to January 2021.
However, as the global pandemic continued, the event was ultimately cancelled outright.
Art by Rae Harris.
CANCELLED – July 9th, 10th and 11th, 2021 – Morphettville Racecourse
AVCON 2021 – ULTIMATE FIGHTER/CANCELLED
It was not clear going into 2021 how much longer the COVID-19 pandemic would continue, and how it might affect South Australian life during the year. Although more lockdowns loomed, the process of organising a 2021 event began, albeit in a limited capacity.
AVCon was able to host a successful event at The Gallery early in the year called AVCon Ball: Championship Edition.
Due to financial issues stemming from the cancelled 2020 event, this year’s AVCon was planned to be run at the smaller and cheaper venue of Morphettville Racecourse for 2021. The racecourse was not strictly suited to hold an event like AVCon and due to its ties to horse racing and gambling, sparked some controversy in the community.
The theme for 2021 was set to be Ultimate Fighter, which had also been teased as the theme for 2020. It was to be a tribute to tournament fighter video games and battle anime.
Planned guests included popular Australian YouTubers The Boys—JoshDub, Mully, and SmashingVR. Adelaide special effects artist and stop-motion animator Michael Cusack had scheduled talks about his company ANIFEX and the history of animation in South Australia. Andy Trieu, host of SBS PopAsia, was set to discuss the sudden surge in K-Pop popularity. Local cosplayers HenchWench and Scrap Shop Props had presentations planned on prop building.
Mere weeks before the event, Adelaide went into lockdown again. Team AVCon realised that, even if restrictions were lifted in time, the logistics, precautions, and other factors necessary to run the event safely during COVID would be too overwhelming. Team AVCon was forced to call off the event for the second year in a row.
During the COVID period, however, a new mascot joined Ayvee and Switch. Design Coordinator Rae Harris created a petite, pink-haired, anime-inspired humanoid female to represent the AVCon Maid Cafe. Much like what had been done to name Switch two decades earlier, a competition was held to name the new character. This resulted in the new mascot being given the moniker ‘Juliette’ (an Australian breed of Strawberry).
Art and design by Rae Harris.
2022, No Event
2022 – NO EVENT
Battered and bruised, Team AVCon announced via social media and their website that there would be no 2022 event due to continued uncertainty surrounding COVID-19 complications.
In place of the main festival, Team AVCon organised a few smaller events throughout 2022.
During the Adelaide Fringe, they hosted an Artist Market inspired by their traditional Artist Alley.
Then, in July, they held an AVCon After Dark event at The Gatsby, a bar and restaurant in Adelaide. The event featured DJs, local artists, and vendors.
Art by Osmenn
July 21st, 22nd and 23rd, 2023 – Adelaide Convention Centre
AVCON 2023 – 21ST BIRTHDAY
With worldwide lockdowns in the rearview mirror and Team AVCon having spent a year recuperating, AVCon finally returned to the large-scale festival it had been before COVID.
Although a few AVCons were missing from the covid years, 2023 marked the 21st year anniversary of AVCon’s debut in 2002. Thus, the theme for 2023 was 21st Birthday.
In all marketing and promotion, Ayvee and Switch were now joined by Juliette, outside of her previous status as maid cafe mascot. This year instead of taking on roles, the trio got to be themselves—no warriors, mages, robots, pirates, ninjas, birds, detectives, reporters, rock stars, or space adventurers! Official art showed the trio in their own clothes, holding a birthday cake and balloons.
While AVCon 2023 returned to the Adelaide Convention Centre, the event had to be scaled down. For the first time AVCon was without its popular Quiz Night due to lack of space, and the main stage was only utilised on Sunday for the cosplay competition, guest panels, the auction, and the closing ceremony.
On the bright side, 2023 boasted the largest Artist Alley in AVCon history, featuring over 100 artists. It also introduced a manga library for attendees to relax and read, as well as a tattoo section offering nerdy tattoos.
For the first time, AVCon featured both American and Japanese talent as guests. Lisle Wilkerson (voice of Nina Williams in the Tekken series and Joy in Shenmue) and Japanese animation director Hiroshi Nagahama (director of the Mushishi anime series) attended in person.
Virtual guests were also a highlight, with online panels by Japanese voice actor Toshio Furukawa (Piccolo in Dragon Ball Z and Portgas D. Ace in One Piece) and Shogo Sakata (Aki Hayakawa in Chainsaw Man). A special virtual AstroBoy panel featured original cast members from the 1980s English dub: Patricia Whitely (Astro), Becke Wilenski (Uran), Bob Gonzalez (Daddy Walrus), and Jay Rath (Skunk).
Major sponsors for 2023 included Shin Tokyo, UniSA, the Adelaide Convention Centre, Adelaide City Council, Good Games, Lumin’s Workshop, and Team Cherry.
Later in the year Team AVCon collaborated with Rundle Mall Plaza to host a mini convention for Video Game Week. This event featured artists, indie game developers, tabletop activities, and a mall-wide scavenger hunt.
In December, Team AVCon launched its first Artist Christmas Market on the top level of Rundle Mall Plaza. The market showcased Adelaide-based artists selling unique crafts and art just in time for holiday shopping.
Team AVCon also launches their own charity effort in conjunction with the Christmas Market, called Games 4 Kids. The charity’s aim is to raise money to buy gaming equipment for the Adelaide Women’s and Children’s Hospital. Donations were taken and all proceeds from the christmas market were put toward this cause, resulting in the donation of four PlayStation 5 consoles to the hospital.
Art and design by Faewisp.
June 28th, 29th and 30th, 2024 – Adelaide Showground
AVCON 2024 – SPORTS FESTIVAL
After hosting AVCon at the Adelaide Convention Centre since 2009, AVCon leaves its longtime home for the Adelaide Showground in 2024, taking over the entire Jubilee Pavilion.
The theme for AVCon 2024 was Sports Festival, somewhat in honour of the 2024 Paris Olympics and a tribute to sports anime, however the main inspiration is Australian school-style Sports Days. The event revolved around four color-coded school houses—blue, green, red, and yellow – each with an AVCon mascot serving as team captain. Switch led the blue team, Ayvee led the green team, and Juliette led the red team. Because of the need of a fourth team (yellow) and captain, a new character is designed by current AVCon President Matthew “Mowen” Owen. Named Wayville (after the suburb the new venue is located in), he is a yellow-haired, nerdy, anime-inspired humanoid with a bowl haircut, thick swirly glasses, and engineering skills. Artist MangaXai, who is commissioned for the 2024 artwork, creates a robot friend for Wayville in a sketch, who the committee falls in love with and dubs Ridley, named for a small pavilion at Adelaide Showground.
For the first time in several years, a totally unique year specific logo is designed for the event.
To participate in the Sports Festival, every attendee to AVCon 2024 can choose a team to support by selecting a lanyard and pass featuring their team captain and color. All activities and competitions award points to your chosen team and live score updates are given throughout the weekend. A custom AVCon trophy, produced by Sydney business Illustris Models & 3D Printing, was revealed during the opening ceremony as the ultimate prize for the winning Sports Festival team.
Special guests this year included Japanese Pop Metal act Babybeard (featuring Adelaide-born frontman Richard “Ladybeard” Magarey), American voice actor Bryce Papenbrook (English voice of Kirito in Sword Art Online, Eren Yeager in Attack on Titan, and Inosuke in Demon Slayer), and independent VTuber Dokibird. Other guests included pop idol Galaxy Girl PAiDA and Melbourne D&D troupe Roll for Dragons.
Official cosplay guests are Whereisdanielledebs Cosplay, Zaphy Cosplay, Shadinski Cosplay, Grizzly Ghoul Cosplay, and Rowenberry Cosplay.
AVCon 2024 features all the classic fan favorites: the main stage, cosplay, an art area, esports, artist alley, vendor stalls, tabletop gaming, video games, the Indie Games Room, panels, gunpla building, a manga reading library, Virtual Reality, a tattoo area (renamed Inktaku Alley) and the return of the Ichigo-Keki Maid Cafe and an anime screening room.
New additions included a special workshop area, a chillout zone, and a large arcade featuring retro hits and rhythm games.
Instead of a paper program, AVCon 2024 used a Guidebook app for iPhone and Android, allowing attendees to view schedules, create personalised timetables, set reminders, and access detailed event information.
For the first time, a redesigned After Dark was held on Saturday night, which is essentially an adults-only version of AVCon. The event features no restrictions on content in artist alley, screening rooms, free draw, and video games. Attendees are able to enjoy alcohol service while taking in a hentai workshop, cosplay life drawing, blue comedy panels and a cosplay-themed stage show with pole dancing, burlesque, fire, and aerial acts.
At the end of the weekend, the auction saw items such as mascot costume pieces, a complete set of all registration passes, a replica of Ridley the Robot, and other AVCon memorabilia go under the hammer. But the highlight of the auction was the AVCon Sports Festival trophy, which sold for a record $3,500.
The final tally for the Sports Festival is revealed during the closing ceremony: Ayvee’s Green Team came in 4th place, Juliette’s Red Team placed 3rd, Switch’s Blue Team took 2nd, and Wayville’s Yellow Team being the ultimate victors.
Major sponsors of AVCon 2024 included Shin Tokyo, UniSA, Arena Internet Cafe, Good Games, Tabletop Warfare, VR Distribution, CDW/Flinders, and Grande Research. Minor sponsors included Crunchyroll, PlayStation, Sugoi Co., Libraries SA, Quest Apartments, Mehron Makeup Australia, Illustris Models & 3D Printing, Epic Armoury Australia, and Lumins Workshop.
Later in the year, Team AVCon again partnered with Rundle Mall Plaza for the mini-convention, now named Power Up, which featured expanded content, including an art area and screening space.
The Artist Christmas Market also returned, this time with over 70 artists. As before, all proceeds went to AVCon’s Games 4 Kids charity, raising enough to donate five Nintendo Switch consoles to the Adelaide Women’s and Children’s Hospital.
A public AVCon Discord server is opened called ‘AVConnection‘ in honour of the event’s original name. A spiritual replacement for the old AVCon forums, where fans can meet, chat and ask questions.
Art by MangaXai. Design by Vy Phan.
July 5th – 6th, 2025 – Adelaide Showground
AVCON 2025 – AVCON RANGERS
At the 2024 Rundle Mall Plaza Power Up event, it was revealed during a launch presentation that the 2025 theme would be AVCon Rangers, based on popular tokusatsu shows Super Sentai and Power Rangers, full of colourful spandex, cheesy poses, explosions, rubber monsters, and giant robots.
Switch has become the Red AVCon Ranger, Ayvee the Green AVCon Ranger, Juliette the Pink AVCon Ranger, and Wayville the Yellow AVCon Ranger. It was also revealed at the launch that Sprite, the koala mascot last seen in 2005, has made a return as a member of the AVCon Rangers, specifically the Blue AVCon Ranger.
AVCon 2025 was confirmed to be held again at the Adelaide Showground, this time taking up both the Jubilee and Wayville Pavilions.
What else will AVCon 2025 give us? Time will tell!
Art by Mai